Benelux sales & marketing agency · Since 2015
Carefully selected brands. Thoughtfully chosen partners.
Partnership enquiriesFor brands
11
years of brand building
60+
active retail accounts
3
countries (NL, BE, LU)
5
brands, dedicated attention
Ten years on the retail floor before brand representation. We know retailer needs, consumer behaviour and what sells through.
Retail network
A selected network across outdoor, winter sports and lifestyle in NL, BE and LU.
Proven across brands
Top 3 best-selling snowboard brand
Built from market entry to an established, respected position in the Benelux.
Snowboarder, outdoor fan, fanatical sailor, and I believe in every brand I represent.
That passion is what gets shop staff behind the product. Ten years on the retail floor taught me what makes a brand sell through.
Retail 2004–2014 · New Wave 2015 · Benelux since 2018
Mitchel de Roock
Founder · Sales & Marketing Manager Benelux
Showrooms
Haarlem (NL), HQBenelux sales & marketing agency · Since 2015
Carefully selected brands. Thoughtfully chosen partners.
Partnership enquiriesFor brands
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Retail network
A selected network across outdoor, winter sports and lifestyle in NL, BE and LU.
Proven across brands
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Snowboarder, outdoor fan, fanatical sailor, and I believe in every brand I represent.
That passion is what gets shop staff behind the product. Ten years on the retail floor taught me what makes a brand sell through.
Retail 2004–2014 · New Wave 2015 · Benelux since 2018
Mitchel de Roock
Founder · Sales & Marketing Manager Benelux
Showrooms
Haarlem (NL), HQCAPiTA × Union, GLOW